My main focus on The Right Hook as of late has been to book as many guests as possible. I figure, we’re a talk show, it increases the shows profile, plus as long as I have a guest on the show they can do most of the talking and I don’t have think of stuff to say as I sit in my basement talking to no one on a microphone. It’s a win, win, win.
But of all the guests we’ve had on lately, no one seems to have shocked more people than S.E. Cupp. Never mind the fact that it was her second time on the show, this time I had a lot of people ask me, “how did you pull that off?”
It got me thinking of the various websites/blogs I’ve run over the years (politics, pro wrestling, music, etc.) and a bit of dialogue from the movie “Say Anything” that has helped me with all of them.
Mike Cameron: How’d you get Diane Court to go out with you?
Lloyd Dobler: I called her up.
Mike Cameron: But how come it worked? I mean, like, what are you?
Lloyd Dobler: I’m Lloyd Dobler.
Don’t get me wrong, having the words “FTR Radio” or “Lynn Krogh” at your disposal help as well. But how did I book S.E. Cupp for the show? Simple. I e-mailed her.
We booked Ariel Helwani the same way. My interview with Shawn Michaels from years ago happen just because I looked for the contact info of the DJ that was handling his promotions. We booked Rep. Nan Hayworth because of a tweet. One of my interviews with Mick Foley happened because when he had a book come out, I e-mailed the publisher for a review copy. Interviews with Jason Newsted (Metallica) and Bruce Kulick (Kiss) happened via e-mail.
And in each instance, all I was was just some schmuck with a website (and still am). My feeling has always been this, it can’t hurt an e-mail. What’s the worst that happens, the e-mail gets ignored? Well, in one instance you get told “we’re not interested in your press release or any further communication,” but for the most part the e-mail doesn’t get answered.
But more often than not, people do respond and respond favorably. And then the next time you try booking a guest, it makes things that much easier (and every time after that).