“About 98% of blog-based political analysis begins with the assumption that the average voter is similar to the blogger.” – Jim Geraghty
I think the consensus amongst the blogosphere, whether you are on the side of the Senate or the House, is that the GOP managed to screw up the payroll tax cut debate to a fair thee well. You would think this would be an easy one. We were getting a decision on the Keystone XL pipeline, weren’t raising taxes on successful people, and taking away the Democrat talking point aboot not working together.
Instead, we botched things up and managed to make President Class Warfare look like a tax cutter while we want to hike everyone’s taxes. How do I know this? Because of my mom and all the women in my office asking me, “Why are Republicans raising my taxes?”
This is why when it comes to messaging; people need to think aboot their mom. Now, I know the facts. I know that the House wanted a yearlong extension vs. the Senate’s two months extension, that it would have been impossible for business to implement a two month extension, and that a yearlong tax holiday would give companies more certainty to do things like create jobs. I know these things, because I’m a political junkie who sits in front of a computer all day.
My mom, and I’m willing to bet your mom too, watches the morning news as she’s drinking her tea before work. Everything I wrote in the first paragraph gets cut down to “the House rejected the Senate proposal.” Whine about media bias all you want, but factually that’s true and arguing about “process” gets the channel changed to the “Property Brothers” on HGTV.
I know we’re right. You know we’re right. The GOP knows how to communicate with us 140 characters at a time, and we know how to write blogs.
But until we all figure out how to communicate to our mothers, we’re going to look like jackasses while they fawn over how cute the President’s dog is.