Let me start off by saying that social media is not the magic bullet that will fix our problems. There is no magic bullet, and if there were, there wouldn’t be enough of them to hit all the targets we need to hit. We’ve done a lot of things wrong, and all of us, cable news pundits and talk show hosts, RINOs and truuuuue conservatives, grassroots and Establishment included, are to blame. There’s a lot to fix, and social media is just one of the things we do poorly that we should consider changing.
That said, there are basically three mistakes I see being made regularly when people develop their digital game.